Commission engages industry players on tobacco rejection

The Tobacco Commission on Friday, April 24, met buying companies as part of efforts to finding a lasting solution to the high rejection rates at the floors.

The auction tobacco rejection rates prevalent in the first week of trading fall between 96 and 100%.

Initial findings have revealed demand and supply dynamics as a key factor.

Global trends show that in 2026, countries have produced more tobacco than demanded, prompting buying companies to tread cautiously in volumes of their purchases.

The Commission is set to continue with engagements with industry captains this week.

The regulator hopes by the end of the engagements, stakeholders will find ways of incentivising improved auction tobacco uptake.

The 2026 tobacco marketing season opened on April 20.

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